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customer insights data

Turn data into smart decisions with a CDP

A Customer Data Platform (CDP) is an essential technology for modern marketing that gathers customer data from multiple sources and shares it with other applications.

Learn more about the CDP
OVERVIEW

Connected data, precise decisions. Discover the power of a CDP.

A CDP unifies transactional, behavioral, and demographic data from all channels and sources, creating complete customer profiles that can be accessed by marketing, sales, and customer service platforms. This data can be used for segmentation, campaign personalization, journey optimization, and more—providing a holistic view of the customer.

INNOVATION

More than just data. Discover the features of Customer Insights Data.

Efficiency and data integration

Flexibility and agility

AI and machine learning

Privacy and compliance

Advanced analytics
SOLUTION

This is Customer Insights Data. Centralize information, activate experiences.

Why does your company need a CDP?

Data fragmentation across different systems can make it difficult to understand customer needs. With the proliferation of channels and data types, it’s vital to centralize and organize this information to generate valuable insights. A CDP breaks down data silos, making data accessible and ready for strategic use across your company.

With the CDP – Customer Data Platform, you centralize all customer information from multiple sources, from behavioral data to transactions and interactions, creating a unified and detailed view of each customer. Dynamics 365 Customer Insights goes further by integrating this data with advanced analytics and AI tools, enabling you to segment, personalize, and engage customers with precision.

In addition to enhancing the customer experience, a CDP offers benefits such as greater efficiency in data collection, flexibility to adapt to technological trends, and AI tools that deliver powerful insights. Moreover, a CDP helps ensure compliance with privacy regulations like GDPR and enhances advanced analytics to identify growth opportunities.

GET IN TOUCH

Experience the impact a CDP can have on your business.

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Página de teste — Widget Bizapp Agente Comercial

Este conteúdo é apenas um exemplo de página para simular o site institucional durante os testes do widget de chat. Ele não faz parte do código do widget.

O que testar aqui (correção do corte no iPhone):

• Abra esta página no Safari do iPhone e clique no botão flutuante — o cabeçalho roxo (com o botão de fechar) deve aparecer inteiro no topo do popup, sem ser cortado.

• Role a página para cima/baixo antes de abrir o chat (para a barra de endereço do Safari mostrar/esconder) e confirme que o popup continua correto ao abrir depois.

• Gire o celular entre retrato e paisagem com o chat aberto — o popup deve se readaptar sem cortar o cabeçalho.

Role a página, redimensione a janela do navegador e interaja com o botão flutuante no canto inferior direito para validar o comportamento completo do widget.